5 video styles that boost engagement
Video content has become a crucial part of online engagement, with audiences increasingly drawn to brands that tell compelling stories through visuals. However, not all video styles are created equal, and each serves a unique purpose in connecting with your audience. Whether you’re looking to educate, entertain, or inspire, choosing the right type of video for your goals is essential.
At m dash media, we work with brands to create a variety of video content that resonates with viewers. Here are five effective video styles that can help boost engagement and keep your audience coming back for more.
1. Product demos
Product demos showcase what makes your product unique by offering a closer look at its features and benefits. They’re particularly effective for helping audiences understand how the product works and why it’s worth their investment. A well-done product demo can clarify the value of a product in ways that words or images alone simply can’t.
Best for: New product launches, highlighting unique features, or simplifying complex products.
Pro tip: Focus on the benefits first. Show your audience why your product matters to them, and keep the technical details simple.
2. Customer testimonials
Nothing says “trustworthy” like real people talking about how much they love your product or service. Customer testimonials give audiences a chance to hear directly from others who’ve had a positive experience with your brand. These videos build trust and offer social proof, making your brand more relatable and credible.
Best for: Establishing credibility, showcasing satisfied customers, and building trust with potential buyers.
Pro tip: Use clients who represent different segments of your customer base. This allows diverse viewers to see themselves in your brand’s success stories.
3. Behind-the-scenes (BTS) content
Behind-the-scenes videos give viewers an inside look at your brand’s culture, values, and creative process. Whether it’s a glimpse of a day at the office, a sneak peek at an upcoming launch, or a look at your production process, BTS videos help humanize your brand by showing the people behind the product.
Best for: Building a connection with audiences, sharing brand values, and creating a sense of community.
Pro tip: Keep it authentic! Viewers love seeing the real, unpolished side of brands, so don’t be afraid to show the quirks and personalities of your team.
4. Educational or how-to videos
Educational content is always in demand, and how-to videos are an excellent way to position your brand as a helpful authority. These videos provide valuable information while subtly showcasing your product or service as part of the solution. By helping your audience solve a problem or learn something new, you build trust and encourage future engagement.
Best for: Establishing expertise, building brand loyalty, and attracting search traffic with valuable content.
Pro tip: Break down complex topics into simple steps, and use visuals or on-screen text to enhance understanding. Remember, the easier you make it, the more value your audience will get from it.
5. Live streams
Live streams are an engaging way to interact with audiences in real time. Whether it’s a Q&A session, a live product launch, or a behind-the-scenes tour, live streams create a unique opportunity for viewers to engage directly with your brand. The interactive nature of live video helps increase engagement and fosters a sense of connection.
Best for: Engaging with audiences in real-time, answering questions, and hosting virtual events.
Pro tip: Prepare a loose structure, but be flexible and responsive to audience participation. Keep it conversational and encourage viewers to ask questions or comment throughout the stream.
Finding the right fit for your brand
The most effective video style depends on your goals, audience, and brand personality. Experiment with different styles to discover what resonates best with your audience, and consider combining multiple types to keep your content fresh and varied. At m dash media, we specialize in creating engaging video content that brings brands to life. Let’s work together to find the perfect video style to help your brand connect with and grow your audience.
